Boston University Business School Professor, Garrett Johnson reviews Socioeconomic Impact of Removing Cross-publisher IDs

Professor Garrett Johnson, Questrom School of Business, Boston University published a report on the socioeconomic impact of removing cross-publisher IDs used for interest-based advertising due to respecting consumer opt-out choices. His research concludes less than 1% of ad impressions are delivered to opted-out people, but these impressions earn publishers 52% less revenue.

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