Facebook published the results from their test that constrained delivery to just mobile app install ads for a small portion of Audience Network Traffic, then compared personalized ranking to non-personalized ranking. Facebook observed more than a 50% drop in publisher revenue between these two treatments, with no changes made to targeting.
A WordPress Commenter
Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.
Comments are closed.